Background

Dale’s interest in graphic design developed as a student at Yale University. In completing a double major in Psychology and Art, her studies focused on the Psychology of Communications. She conducted research that combined the formal considerations of design theory with the practical challenges of attracting and holding the attention of a target audience, facilitating the retention of information, and increasing the likelihood of achieving desired results.

Dale’s academic background has proven invaluable throughout her career in graphic design as she works to communicate complex information in an accessible and visually appealing way.

Dale had a successful career with The Creative Department, Inc. from 1980-2011 before launching her own business in 2012. Her focus on providing unparalleled service has gained her the loyalty of long-term clients.

Today

Dale Parenti Design is a full-service design business that produces a wide variety of communications and marketing materials in all media. During her career spanning more than 35 years, Dale has built an extensive network of relationships with creative specialists allowing her to meet virtually any client need seamlessly while providing a single point of contact and complete project management. Dale Parenti Design serves a diverse range of clients including corporate, institutional, small business, and non-profit organizations representing a wide range of industries.

Dale believes communications are most successful when the objectives are clear and the message is concise. The best results are usually achieved through a collaborative process, asking the right questions and working together to find the answers to the unique challenges and opportunities each project presents.