Dale’s interest in graphic design developed as a student at Yale University. In completing a double major in Psychology and Art, her studies focused on the Psychology of Communications. She conducted research that combined the formal considerations of design theory with the practical challenges of attracting and holding the attention of a target audience, facilitating the retention of information, and increasing the likelihood of achieving desired results.

Dale’s academic background has proven invaluable throughout her career in graphic design as she works to communicate complex information in an accessible and visually appealing way.

Dale had a successful career with The Creative Department, Inc. from 1980-2011 before launching her own business in 2012. Her focus on providing unparalleled service has gained her the loyalty of long-term clients.


Dale Parenti Design is a full-service design business that produces a wide variety of communications and marketing materials in all media. During her career spanning more than 35 years, Dale has built an extensive network of relationships with creative specialists allowing her to meet virtually any client need seamlessly while providing a single point of contact and complete project management. Dale Parenti Design serves a diverse range of clients including corporate, institutional, small business, and non-profit organizations representing a wide range of industries.

Dale believes communications are most successful when the objectives are clear and the message is concise. The best results are usually achieved through a collaborative process, asking the right questions and working together to find the answers to the unique challenges and opportunities each project presents.


“I have a passion for rowing that matches my passion for design. Frankly, there are a lot of parallels; qualities at the core of who I am that make me a successful rower also contribute to my success as a designer. I strive to do my very best at everything I undertake. I am my own toughest critic. When something doesn’t come easily, I embrace the challenge to keep working until I get it right.”

  • Architects and Developers
  • Jeff Hayes, AIA
  • Lantana Corporation
  • Muscoe Martin, AIA
  • Rouse & Associates


  • Education/Arts
  • Center for Global Women’s Health
  • Center for Public Health Initiatives
  • Green Advantage/ Green Building Education
  • Pennsylvania Academy of the Fine Arts
  • Philadelphia Museum of Art
  • Salus University
  • University of Pennsylvania School of Nursing
  • Healthcare and Pharmaceutical
  • Mediq, Inc.
  • Packaging Coordinators, Inc.
  • Universal Health Services
  • U.S. Healthcare


  • Industrial and Utilities
  • AmeriGas/UGI
  • E.I. Du Pont De Nemours & Co.
  • Foamex
  • Harsco Corporation
  • PECO Energy
  • Insurance and Financial Services
  • Bain & Co.
  • CIGNA Corporation
  • Citibank, N.A.
  • ESIS, Inc.
  • Federal Reserve Bank
  • Harleysville Group Insurance
  • Lincoln Financial
  • Pennsylvania Lottery


  • Manufacturing and Distribution
  • Aramark
  • AmerisourceBergen
  • IKON Office Solutions
  • Keystone Shipping Co.
  • SCA Americas
  • Tasty Baking Company
  • Thermacore International, Inc.
  • Triumph Group
  • Unisource Worldwide, Inc.
  • Retail
  • The Tangled Web


  • Non-Profit
  • Arthur Ashe Youth Tennis and Education
  • The Blind Relief Fund of Philadelphia
  • ConKerr Cancer
  • Delaware Valley Green Building Council
  • Freedoms Foundation
  • Hope Afloat | Dragonboat Team for Breast Cancer Survivors
  • HOPE Worldwide
  • Pennsylvania Green Growth Partnership
  • Schuylkill Navy
  • Sierra Club

  • Print
  • Advertising
  • Annual Reports
  • Books
  • Capabilities Brochures
  • Direct Mail
  • Invitations
  • Magazines
  • Newsletters
  • Posters
  • Brand Development
  • Logo/Identity Systems
  • Graphic Style Guidelines
  • Digital Communications
  • Website Design
  • WordPress Sites
  • Email Marketing
  • Evites
  • Audio and Video Production
  • PowerPoint Presentations
  • Exhibits and Signage
  • Event Marketing
  • Exhibit Design
  • Trade Show Booths
  • Outdoor Advertising
  • Point of Purchase Display
  • Signage and Sign Systems